Muse wanted a heat-sensitive packaging solution to reflect the second law of thermodynamics, as referenced in their album title. So they came to Modo. These have previously been manufactured as an ‘artwork reveal’ mechanism but no one has used ever the far more dramatic effect of liquid crystal ink as a laminated box wrap before. Why?
Because it’s not an off-the-shelf solution or a simple one-size-fits-all idea.
A detailed ink and paper sampling process saw Modo project managing a complex supply chain, personally accompanying lorry loads of printed sheets to the box manufacturer while different print and laminations were prototyped and presented.
The result is truly an industry first – a stunning piece of revolutionary music packaging that perfectly compliments the scale of one of Britain’s biggest bands.